FREZH CASTING

Within HAPU's full-service approach, we have a comprehensive influence team responsible for developing strategies, mapping and selecting creators, conducting negotiations, and managing campaigns of different formats and scales.

As an extension of this work, we created our exclusive casting: a curated selection of Gen Z influencers managed by HAPU, chosen for their cultural relevance, community strength, and mastery of digital languages. This structure is designed for brands seeking to build more genuine connections with this generation, through figures capable of natively translating their codes, behaviors, and conversations.

Connections with creators who already have a genuine affinity with the brand, through gifting, seeding, and organic activations.

Ambassador programs and long-term partnerships, transforming creators into recurring presences in the brand's communication.

Campanhas pontuais de publicidade paga, desenvolvidas com creators selecionados de acordo com o objetivo, a narrativa e o território da marca.

Paid amplification of content produced by creators, boosting reach, frequency, and performance through media.