SERVIÇOS | HAPU - branding, relações públicas, influência, live marketing e conteúdo para conectar marcas com a geração Z e público jovem

FULL-SERVICE AGENCY
FROM PHYSICAL TO DIGITAL

CONTENT

Social media strategy and management, creative direction and editorial planning, paid media, community management, motion and graphic design, strategic copywriting, audiovisual capture and editorial shoots, development of advertising campaigns.

HOW WE DO IT

We design content systems from the intersection of brand, culture, and platform language. From strategy to production, we guide the digital presence with an editorial eye, creative direction, and constant reading of the zeitgeist, creating communication with aesthetic consistency, narrative density, and the ability to adapt to different brand phases.

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INFLUENCE

Influence strategy, creator curation and management, development of seeding campaigns and paid advertising, negotiation and monitoring of deliverables, creative direction, and exclusive talent acquisition.

HOW WE DO IT

We build influence projects based on culture, community, and brand strategy. We work from defining the territory to managing the campaign, connecting creators, narratives, and formats in an integrated delivery designed to expand presence, generate conversation, and insert the brand into the right circulation codes.

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BRANDING

Brand strategy and architecture, naming and rebranding, definition of visual and verbal identity, graphic system and illustration, packaging design, development of brand book and key campaign visuals, brand deployment for website.

HOW WE DO IT

We create brands with their own vocabulary, strategic clarity, and cultural expression. Our process connects positioning, narrative, identity, and behavior to develop brands that know what they're saying, how they appear, and what place they occupy in the public imagination.

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LIVE MARKETING

Conception and strategy of brand experience, development of creative concepts for activations, immersive events and pop-ups, creation of key visuals and set design, operational planning, executive production, logistics and complete coordination of execution.

HOW WE DO IT

We create experiences that transform positioning into physical presence. From concept to amplification, we develop activations, events, and proprietary projects that connect brand, audience, and cultural context, considering each touchpoint as part of a broader brand journey.

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PUBLIC RELATIONS

Positioning and editorial presence strategy, media relations, press relations, development and distribution of press releases, branded content creation, reputation and image management, buzz strategies and PR actions.

HOW WE DO IT

We develop PR strategies driven by narrative, reputation, and cultural circulation. We work on building angles, discourses, and relationship paths that bring brands closer to the press, opinion leaders, and public conversations with editorial intelligence and institutional consistency.

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CONSULTANCY

Cultural analysis and interpretation, trend mapping, strategic diagnosis, audience and consumer journey studies, benchmarking, diagnostics, insight reports, quantitative and qualitative research.

HOW WE DO IT

We support brands during times that demand insight, direction, and decision-making. We combine diagnostics, cultural analysis, and business acumen to build strategic paths in communication, positioning, content, influence, PR, experience, and launch, always with depth and applicability.